My friend Shankar Iyer asked me some questions about this film, when it was first proposed, how long did it take to complete.
I looked at my collection of magazines and found a picture of an early announcement in the film from a Filmfare issue of 1957. I could not find anything else.
Naturally I return to the gurus at RMIM. Within minutes, I got replies :)
K C Pingle mentioned that it was announced in November 1956 with Vyjayanthimala and music by C Ramchandra. Madhubala & SJ replaced them in Oct/Nov 1957. It went on the sets IIRC in Feb 1957. Muhurat - Raman Studios Dadar - 24 Feb.
Then Nikhil Iyer posted a photo with Kishore Kumar & Madhubala in Jwala from 1958 Jan filmindia
Now You Know!
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